In the business world we all look for how to give you the best publicity, for that we look for social networks that facilitate them. One of these social networks is Instagram. But how to start your digital campaign on Instagram?
Every digital campaign has a price, this will depend on the country where you live and the ad model you are going to use. We will show you what the current approximate costs are; and we will tell you what the price of a digital ad on Instagram depends on.
The digital campaign on Instagram How is its price measured?
The Instagram network has a potential audience of more than 930 million people, where you can expand your digital campaign.
In addition, if you have access to various options and tools in the parent company of Facebook, your advertising on Instagram will be a very effective strategy. But, their prices depend on:
• The relevance score. It is measured by Instagram through the positive responses your ads receive. It includes actions like clicking, commenting, loving, and more.
• The more relevant your ad is, the more clicks you will get on your campaign and you will be able to generate leads at a lower price.
• The sector to which your business belongs. There are industries more competitive than others. There is a difference between advertising as a massage therapist and advertising an innovative product. The greater the competition, the more expensive digital advertising will be.
• The country you choose as a target, because if your advertising is aimed at the inhabitants of Spain it will always be more expensive, this being a developed country. On the other hand, if your advertising is directed to the Latin American public, the cost will be lower.
• The ad template. Instagram gives you the option to choose between the cost of the clip (CPC) and the cost per impression (CPM). This can vary, some companies can pay between € 0.15 and € 1.2 each time someone clicks on your ads.
• The location of your ads , because when they appear in stories they are usually cheaper. Also the dates you choose influence the price, for example, launching your ads on Valentine's Day or Christmas, the cost is higher.
• Finally, there is the genre. It is more expensive to promote the products to women than to men.
To take into account
As you already noticed, Instagram is one of the best marketing trends to promote your business.
It is important that you focus your efforts on a social network that offers the greatest value to your company. With Instagram you can reach more people between 25 and 29 years old.
Although you could divide your advertising spending into having different social networks, the click-through rate or CTR on Instagram are among the highest. According to statistics, the rate is 2.5 times higher than other social networks.
The more attractive your ads are and the more they reach your customers effectively, you will be assured of success.
If you want to know what sales strategies you can implement through Instagram, click here. Do not miss the opportunity to improve your advertising campaign and better position your business in the market.