Today we do whatever it takes to get visitors to our website; But, it is true that having a blog is useless if it does not convert those visits, and without this conversion there will be no monetization. In this case, using DIVI to create your landing page helps.
That is why today we want to show you what a landing page is, and how they can help you retain your visits, and above all, increase your conversions. You will also see how you can use one of the best WordPress templates to create your landing page.
What is a landing page?
You may not know that it is a Landing Page, if so, don't worry, we will explain it to you below.
A Landing Page is an independent page within a web, which is made for a particular campaign; whether for the sale of a product or service, promoting your ebook, a free course, etc.
These are designed with the purpose of doing something known as Call to Action, or Call to Action in Spanish; This call will depend on what you want to achieve, for example, that the visitor buys the product.
To achieve this objective, it is important that when designing your landing page you avoid putting any menu, bar with links, that will put our main objective at risk. In this way, we guarantee that our visits will hit that purchase button.
With this in mind, let's see how you can use DIVI to create your landing page.
DIVI to create your landing page2
Create your landing page with DIVI
Creating an attractive landing page will be what makes the difference between the success and failure of your venture ; That is why we will show you some aspects that make up a good and attractive landing page.
Qualification
The title is an important element. It is usually made up of the main title, and the subtitle, which provides additional information. These titles must be clear to attract attention.
Cover image or video
Here you have to make sure that the image or video you place has the highest possible quality, since this is undoubtedly the first impression that whoever visits your landing page will take.
Mention the benefits and the offer
This is when you show the information about what the offer is and what are the benefits of the person taking the action you want to achieve with your landing page. It is important that you be clear and honest so that you do not exaggerate the information, or give users false expectations.
A good CTA
This without a doubt is an element of the utmost importance, since it is the main reason for your page; the rest is supplementary information that will guide the person to make a decision. These actions can generally be seen as "buy", "join", "download" buttons.
The most common CTAs are usually subscription ones, and for this you can use the email optin modules that DIVI offers.
Now that you know what a landing page needs to be effective and functional, it is time for you to use all the power that DIVI offers, and for sure, your landing page will be successful.