If you are an innovative entrepreneur, one of those who like to surprise their customers, it may have crossed your mind to use BTL advertising .
This type of advertising is of great importance to publicize your products, leaving a message to your customers. Let's review a little what this type of advertising is like.
The essence of BTL advertising
The Below The Line, better known by its acronym BTL, translated into Spanish as 'below the line' advertising is a strategy aimed at a specific segment of the public.
Its objective is to communicate a message directly, creatively and surprisingly.
The way to reach your customers is through innovative channels and methods to convey a message. This highlights your creativity, sense of opportunity, and surprise.
However, BTL advertising has been around for a long time, will it be profitable today? Join us to find the answer.
Highlights of using BTL advertising
Let's look at some of the most important features of using BTL advertising. They are between them:
• It is an advertising method that puts the mass media aside to use new market channels; such as social events and telemarketing.
• In BTL advertising, the market is segmented, making the interactions between your brand and your customers personalized, very close and direct.
• When you put BTL advertising into practice, you must be clear about its expiration time. It has a beginning and an end, so it is important that you define your goals and how long you can achieve them.
• When implementing BTL advertising you must be innovative and original to surprise your target audience. Creativity in this marketing strategy is what will allow you to connect with your customers, making the most of it.
What do you achieve by using BTL advertising?
Applying this type of advertising will allow you to enjoy the following advantages:
• BTL advertising is flexible, you can use it both in digital format and in traditional format. You could include it as a promotional strategy within digital marketing .
• The quantification of results easy to measure. To do this, the contacts generated, the number of calls, the product tests, among others, will be converted into metrics. This will help you identify errors early.
• When you take advantage of alternative communication channels, the result of using BTL advertising is that it is very economical; compared to campaigns carried out through the mainstream media
• By having a single objective , the message that you want to convey to your customers will reach them without any problem.
• You can combine this type of advertising with technology ; Imagine showing your customers images of your products through interactive screens! They would have a positive impact on them.
• Also, you can make use of virtual reality, where the client can have a positive experience with your product, that would fascinate the public.
Using BTL advertising will never go out of style , it will always be profitable, as it is fun, entertaining and innovative.
There are companies all over the world, large and small, that use BTL advertising. They guarantee that it is profitable, economical and that with it you can reach your audience effectively.